WELCOME!

say hello to

the amanda

bucci template

1-3 short, powerful hook sentences
that reflect your
ideal client’s greatest
challenge and desired outcome.

Spark their curiosity by showing them
you understand
their inner world.
(Ideally 200-300 characters).

Countdown copy goes here
02days
12hours
15minutes
45seconds
1 sentence that states
your position
on the
problem you’re solving
or
the outcome your
providing.

In ideally two to four sentences, aim
to deepen
the problem breakdowns
and the solutions
you’re offering in
the form of skills and methods.

Does this
sound like
you?

  • Three to six bullet points
    listing your ideal client’s
    most
    important pain points or
    desired results they
    WANT,
    but are struggling to get.
  • What behaviors are they
    repeating that aren’t
    truly
    serving them?
  • What beliefs do they have
    about their ability to
    reach
    their goals that may be
    holding them back?
  • How do they feel as a result
    of this struggle?
  • What else may be holding
    them back?
  • Think about what your
    program provides

    and work backwards to find the core problems
    your offering solves.

well, just
imagine if...

  • Three to six bullet points
    listing the most beneficial

    outcomes of your service.
  • What will your ideal customer
    learn, gain or achieve?
  • What are their biggest desires
    that your program
    can help
    them unlock?
  • What pieces of your program
    are valuable to them,
    and what
    value will they provide?
  • What version of themselves
    are they aiming to
    embody?

ONE LINER ABOUT THE
SOLUTION
WOULD GO
HERE. Something like,

“WELL, YOU’RE IN LUCK…”

Re-introduce
the program

program

name goes
here

1-2 Sentences describing the
essence of the program,
your reason
for creating it, and/or the outcome
of joining.

client love notes
HIGHLIGHT ONE CORE / VIP STATEMENT FROM EACH TESTIMONIAL

Two to four client success stories go here. Try to choose testimonials that show the different types of results and positive outcomes people can expect from your program. Each testimonial should give the reader more information or insight. Please stick to the same word count/length for each testimonial, and be sure to include a first name, last initial, title and image.

First name, last initial, title
HIGHLIGHT ONE CORE / VIP STATEMENT FROM EACH TESTIMONIAL

Two to four client success stories go here. Try to choose testimonials that show the different types of results and positive outcomes people can expect from your program. Each testimonial should give the reader more information or insight. Please stick to the same word count/length for each testimonial, and be sure to include a first name, last initial, title and image.

First name, last initial, title
HIGHLIGHT ONE CORE / VIP STATEMENT FROM EACH TESTIMONIAL

Two to four client success stories go here. Try to choose testimonials that show the different types of results and positive outcomes people can expect from your program. Each testimonial should give the reader more information or insight. Please stick to the same word count/length for each testimonial, and be sure to include a first name, last initial, title and image.

First name, last initial, title
HIGHLIGHT ONE CORE / VIP STATEMENT FROM EACH TESTIMONIAL

Two to four client success stories go here. Try to choose testimonials that show the different types of results and positive outcomes people can expect from your program. Each testimonial should give the reader more information or insight. Please stick to the same word count/length for each testimonial, and be sure to include a first name, last initial, title and image.

First name, last initial, title
The Deets

WHAT YOU GET:

  • A bulleted list of 3-6 points summarizing the
    program’s features rooted in the value of them.
  • Think about: the number of modules, your method or process, the style of community and purpose of it, the access, the communication.
  • Summarize the type of tangible benefits they receive from investing in your program.
  • Is there a private community attached? Slack, Facebook group, etc. Are there live calls included or Voxer communications?
  • What type of access: lifetime or specific container?
  • Do they get downloadable worksheets or guides?

Here’s what you’ll learn

MODULE 1
Eg. BRANDING 101

Highlight each module or session in your program with a brief description of what they’ll learn inside and what outcome they will get as a result. Some examples of tangible items are worksheets, practices, calls, etc. Just like the preceding section, this is more about tangible features, and you can expand on the different subjects covered with each module.

MODULE 2
Eg. BRANDING 101

Highlight each module or session in your program with a brief description of what they’ll learn inside and what outcome they will get as a result. Some examples of tangible items are worksheets, practices, calls, etc. Just like the preceding section, this is more about tangible features, and you can expand on the different subjects covered with each module.

What’s up!

Introduce yourself here

A short paragraph with some key points about yourself, your credentials and your offering. If people aren’t convinced to purchase yet, this is a good way to gain their trust and connect with them on an emotional level. What’s your story? Why do you do what you do? Try to weave in as much credibility, personality and relatability as possible—you’ve been where they are and you know how to help!

List of facts about your credentials:
  • Host of X Podcast
  • Featured In Anything
  • Years of Experience in Your Industry
  • Street Cred
  • Other Credentials
  • # of Clients worked with in industry [Names]

MEET THE COACHES/ GUEST EXPERTS

Include a brief sentence highlighting the value of these additional experts.
FIRST + LAST NAME

3-4 sentences describing each co- coach or guest expert. Describe their background, street cred and how they’re a value-add. Also weave in their personality, so readers are truly brought into them. Don’t forget to name drop some exciting things they’ve been a part of.

FIRST + LAST NAME

3-4 sentences describing each co- coach or guest expert. Describe their background, street cred and how they’re a value-add. Also weave in their personality, so readers are truly brought into them. Don’t forget to name drop some exciting things they’ve been a part of.

FIRST + LAST NAME

3-4 sentences describing each co- coach or guest expert. Describe their background, street cred and how they’re a value-add. Also weave in their personality, so readers are truly brought into them. Don’t forget to name drop some exciting things they’ve been a part of.

FIRST + LAST NAME

3-4 sentences describing each co- coach or guest expert. Describe their background, street cred and how they’re a value-add. Also weave in their personality, so readers are truly brought into them. Don’t forget to name drop some exciting things they’ve been a part of.

More satisfied clients
HIGHLIGHT ONE CORE/ VIP STATEMENT FROM the TESTIMONIAL
 

An additional client success story goes here. Try to choose testimonials that show the different types of results and positive outcomes people can expect from your program. For variety, you can include video testimonials.

First name, last initial, title
 
WHO IT’S FOR

THIS IS DEFINITELY FOR YOU, IF:

  • 4-6 bullets breaking down the place your ideal clients are in and the specific reasons someone like them would benefit from the program.
  • Since the header is “This is DEFINITELY for you, if:”,
    begin each of these bullets
    with “You”, so it’s a continuation
    of that sentence, and people
    really feel like you’re speaking
    TO them.
  • This is a good opportunity to qualify your prospect by attracting those with qualities you want, and repel those
    who wouldn’t be a good fit.
  • For example: “....you are willing
    to put in the work to finally get [DESIRED RESULT].”
ARE YOU READY?

MAIN CTA SECTION

This is your final opportunity to sell your program. You’ll want to reiterate all of the amazing features, benefits, outcomes, etc. of your service, and anchor the price in a way that makes the purchase seem worth every penny. Appeal to your ideal customer based on everything you know about them.

FREQUENTLY ASKED QUESTIONS

LIST OUT five to eight succinct questions and answers.

FAQS ARE A GREAT PLACE TO CONTINUE SELLING YOUR PROGRAM!

MAKE SURE EVERY FAQ ADDRESSES COMMON QUESTIONS AND OBJECTIONS, AND HAS AN ANSWER THAT HELPS READERS OVERCOME ANY AND ALL OBSTACLES TO MAKING A PURCHASE.

EACH ANSWER SHOULD SHOWCASE THE EASE, BENEFITS, AND POSITIVE OUTCOMES OF YOUR SERVICE—MAKE READERS FEEL EMPOWERED TO PURCHASE!

AVOID USING THIS SECTION FOR STANDARD/BORING INFO THAT PEOPLE WILL ONLY NEED ONCE THEY’VE COMMITTED.